Black and White Headshot Macklan

I'm a gifted communicator, visual storyteller, and digital strategist with a broad range of marketing expertise.

Above all else, I'm a creative problem solver who can simultaneously think big and execute the fine details. I value close collaboration and open communication through every step of the process. This allows me to understand your unique business goals and develop an effective marketing strategy that's custom-tailored just for you.

Today's marketing landscape is complex and constantly evolving. My goal is to guide you through it, empowering you to make an impact.


Visual Storytelling

There's a lot of truth to that old saying "a picture is worth a thousand words". In today's fast-paced world, sometimes we only get a few seconds to make an impression. Strong visuals are vital. Lucky for you, I can:

  • Develop brand identities through logo design, branding guides, and accompanying assets

  • Create compelling websites that highlight your brand, business, or organization from all the best angles

  • Design cohesively branded marketing collateral - both print and digital - to support your goals

The Tools I Use:

Wix, Squarespace, WordPress, Procreate, and Adobe Illustrator, InDesign, and Photoshop

Digital Strategy & Social Media

It's true that you can always buy followers and likes, but I believe that good social media is about building genuine community. I help my clients not only define and reach their target audiences, but truly connect with them. We'll achieve this together through:

  • Social media content and strategy, encompassing everything from developing your monthly social media calendar to deciding what hashtags to use, finding the exact right wording, and designing eye-catching graphics for each post

  • Community engagement monitoring in real time, so you'll efficiently and effectively interact with your audience on a personal level

  • Analytics and progress reports that give us a tangible way to measure campaign effectiveness and guide your social media strategy moving forward

The Tools I Use:

Canva, Hootsuite, Sprout, and in-platform analytics from Facebook, Twitter, Instagram, and LinkedIn

Project Management & Content Development

There's a lot more to  marketing than just creating a logo, building a website, and posting on your Facebook business page every once in a while. Effective marketing is comprehensive, which means a lot of moving parts. I'm here to help you manage all of them, and make sure you're always kept up to speed:

  • Project tracking and quality control are absolutely key. I'll make sure our work together is completed on time and on budget, while ensuring top-notch quality.

  • Press and Media Relations can make all the difference when it comes to establishing yourself as an expert. I'll tell your story to the right people to get you in the spotlight.

  • White Papers and Blog Posts help you "show what you know" and provide your audience with valuable information that makes them want to work with you. Don't you worry - I've got that covered, too.

The Tools I Use:

Trello, Asana, Slack, Microsoft Office Suite, Google Suite


I'd love to hear from you!